If you are a sales professional or want to become one, or if you are looking for a new sales job, you will face one of the toughest interview processes of any job seeker.
Twitter is one of those social media sites that might surprise you. On the surface, it seems frivolous—do you really have to read all those Tweets about the smallest every single day details of life? But if you dig a little deeper, you’ll realize just how powerful Twitter can be for your clinical sales or health care sales career, if you learn to use it.
Twitter can be great for tweeting about what you’re doing, but even better for following what others are doing—if you’re following the right people. Following the ones who can be the most useful and relevant to your career success right now is a tremendous territory you shouldn’t let slip by. Ultimately, Twitter is about communicating and connecting. The more you do, the more you’ll learn things that will be useful to you in your career.
If you’re in marketing, you must use Twitter—it’s cutting edge. Both for your own tweets and for seeing what’s up with your competition.
If you’re in sales, it becomes a little less “must do,” but still beautiful fine. Are your customers out there? How about your competitors? Better keep up.
If you’re in the position search, you’re back to making Twitter participation a major priority on your to-do list. You can follow recruiters, hiring managers, career coaches, and others who can lead you to position prospects and give you the edge over other candidates. You can also follow companies to keep up with the latest. Twitter is a great career opportunity search tool.
So how do you discover the people you need to follow? Twitter can be difficult to use for searches, but you can discover ancillary software/models like Twellow and Twitter Search, and learn how to search. Here’s a place to start: a list of the leading 25 Recruiters on Twitter.
As always, be a worthy participant and interact with professionalism. Tweet about things that are useful to others, help other people discover career opportunities if you can, and take care to avoid negativity that can haunt you later.
Article courtesy of Peggy McKee - Owner / Senior Headhunter at the nationally
recognized pharma and pharmaceutical sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved
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