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All medical sales reps should keep up with their reading, even in specialized fields like pathology sales, biotechnology sales, medical device sales, hospital equipment revenue, imaging sales, clinical laboratory sales, clinical sales, or clinical diagnostics sales. Keep your selling skills sharp by starting with this list:
10. Secrets of Closing the Sale by Zig Ziglar - Zig’s advice is classic, and you get some humor with your motivation. Always a precious thing.
9. The Little Red Book of Selling by Jeffrey Gitomer - short, sweet, and to the point
8. Reading People: How to Understand People and Predict Their Behavior–Anytime, Anyplace by Jo Ellen Dimitrius and Mark C. Mazzarella
7. The 4-Hour Workweek by Timothy Ferris
6. Selling to Vito by Anthony Parinello
5. The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets–Your Customers by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
4. The Tipping Point: How Little Things Make a Big Difference by Malcolm Gladwell
3. The New Strategic Selling: The Unique Revenue System Proven Successful by the World’s Best Companies by Stephen E. Haimen and Diane E. Sanchez
2. SPIN Selling by Neil Rackham
1.
Hey–I realize there are only 9 here. I thought you could add your favorite book on selling in the comments…
Article courtesy of Peggy McKee - Owner / Senior Recruiter at the nationally
recognized medical and laboratory sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved
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